Just watched on . What I appreciated about this on and the whole scandal, is that it's one of the few to get that protecting personal data isn't just about not seeing personalized ads for stuff you're more likely to want. It's about protecting ourselves from mass psychological manipulation and behavior modification techniques. These are techniques that actually work *best* when people believe they don't.

They depend, though, on having enough personal and behavior data to accurately predict your behavior. Then the algorithms refine themselves by feeding you information and testing if they managed to get you to behave in the desired way.

Just keep testing and refining with enough data and enough people and voila, a democracy where the votes can be bought in large enough numbers that the results can be, too.

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Remember, it's not just the ads. It's the content they're choosing to show you. Notice how platforms are moving away from chronological timelines to one's with black box methods where they choose your timeline items you see?

The weak point of this system is that it needs a constant flow of information about what you're thinking and doing.

If you value freedom of thought - either yours or anyone else's then... Don't give it to them! and ! ( ftw!). Peace, y'all! ♥️

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