Just watched #TheGreatHack on #Netflix. What I appreciated about this #documentary on #Facebook and the whole #CambridgeAnalytica scandal, is that it's one of the few #privacy #documentaries to get that protecting personal data isn't just about not seeing personalized ads for stuff you're more likely to want. It's about protecting ourselves from mass psychological manipulation and behavior modification techniques. These are techniques that actually work *best* when people believe they don't.
Remember, it's not just the ads. It's the content they're choosing to show you. Notice how platforms are moving away from chronological timelines to one's with black box methods where they choose your timeline items you see?
The weak point of this system is that it needs a constant flow of information about what you're thinking and doing.
The social network of the future: No ads, no corporate surveillance, ethical design, and decentralization! Own your data with Mastodon!