Long after first reading this, it's stayed with me. I always felt uncomfortable at the celebration of obsession I saw with niches of prepackaged, cultural artifacts, whether music, food, manga, coffee, TikTok channels, furniture, you name it. These things aren't inherently bad, but for a weird expectation that anyone who likes them should be obsessed more than all the people around them. The model consumer, separated from other people by the need to be the "biggest" fan (consumer).
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