Just watched on . What I appreciated about this on and the whole scandal, is that it's one of the few to get that protecting personal data isn't just about not seeing personalized ads for stuff you're more likely to want. It's about protecting ourselves from mass psychological manipulation and behavior modification techniques. These are techniques that actually work *best* when people believe they don't.



The good news is that the required level of prediction to understand cause and effect of manipulation is much higher than currently achievable.

The bad news:
1: That doesn't keep them from trying and causing unexpected consequences.
2: States are getting more and more of that data, and they've got tried and tested methods to manipulate people ... physically if needed.
3: By surveying users in this way, is Silicon Valley legitimises surveillance states and undermines democracy.

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