Ethical design isn’t about trying to reform billion-dollar corporations like Google and Facebook that have fundamentally unethical business models, it’s about designing organisations with ethical business models that, therefore, can create ethical products and services.

#EthicalDesign #EthicalTechnology

@aral I fully agree with this. Period. Tough thing, though: What does it take to get there? Where to start?

@mray @aral Interesting, thanks, wasn't aware of that. I'm really curious to see more of such projects - but I also wonder whether there can be an approach to allow for a sustainable business model which might even be profitable yet doesn't do so in an "unethical way". Crowdfunding and community-based approaches are good but possibly not the only solution to this problem.

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