I did a review of TikTok's data flows for the Australian affiliate of "Reset.tech". The background research was also mentioned in a lengthy documentary at the Australian ABC:

Full report: au.reset.tech/uploads/resettec

One of my findings: The app is embedding less illegal third party tracking than 2019. Why? Because TikTok was successful at building their own ad tech platform.

But there is another important reason, far more dangerous, opaque and harder to regulate …


Behavioural tracking is now mainly done in-app by surveying the microseconds you take to interact with a video. This way TikTok categorizes your mindset within a few days and - depending on that - may serve you more and more problematic content.

And down the rabbit hole you go.

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