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This new paper shows the massive failure of GDPR/e-Privacy enforcement on apps:

* 81,4% of Android apps contacted a tracking domain during start (before consent)
* 86.1% of Android apps could access the AdId
* Children apps have an increased prevalence of sharing the Ad-ID than average

And: No clear winner between iOS and Android regarding privacy

arxiv.org/pdf/2109.13722.pdf

(Via twitter.com/WolfieChristl/stat)

@rufposten I think it’d be fair to mention that this study was conducted _before_ Apple started enforcing their opt-in policy concerning tracking. And I’m no Apple apologist by any means, but judging from the ad industry’s response .. it works.

@rufposten Perhaps it's not the failure of GDPR so much as the failure of *enforcement* of GDPR?

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