It's kinda weird to think about a social network where businesses own their own presences, rather than relying on a capricious third party service like Twitter or Facebook. Imagine NBC or The Verge running a Mastodon instance for their reporters to toot from, or Bethesda operating an instance for PR and customer support. No more lost business when Facebook changes their algorithms again because they need more money from boosted posts.

Weird, right?


@alahmnat The interesting things about this are

a) If the Federated Timeline ever becomes algorithmic, the source will be visible. So no guessing whether/how the algorithm has changed.

b) Smaller outlets that can't afford to have dedicated, multi-person SEO teams benefit way more than the big ones. They'd need a Mastodon admin, but their web hosting team can just add that to their responsibilities.

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One of the first Mastodon instances, there is no specific topic we're into, just enjoy your time!