"Again, those who used substitutes reported missing and craving Facebook less over time, whereas those who weren’t reminded to try alternatives missed it more over time."
Not a quote from a #Mastodon advocate 🍍, but research cited by Chicago Booth Review in 2015:
http://review.chicagobooth.edu/magazine/spring-2015/dispelling-a-common-marketing-mistake
@stefanieschulte in the context of the marketing Eurostar would have done far better advertising whole UK or at least SE/Eastern regions as there are *many* alternatives.
#Suffolk is much less crowded, its safe to ride bicycles here, there is as good a selection of local beer and food as in mainland Europe.
Tourists would have to get an extra train and leave the "comforts"(?) of London so extra effort but worthwhile in the end.
A bit like switching from birbsite to Mastodon!