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As I just had this in my hands for particular reasons:

highscalability.com/blog/2014/

"And since they have a Big Hairy Audacious of Goal of being on every smartphone in the world, which could be as many as 5 billion phones in a few years, they’ll need to make the most of that experience."

All technological aspects aside, *this* is where mostly fails. We lack product thinking. And we lack ambitious visions such as that. Where's that "We want to make Twitter obsolete by 2025" project again?

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