Ok, more seriously. I don't believe in pushing protocols to end users. It makes zero sense to them. "XMPP" and "Matrix" are not things they can install, they just search for it and find confusing tech stuff. You can recommend solutions such as Snikket or Element and you'll have a far easier time.
@ij Yes, Quicksy is pretty good as it also tackles another issue I see with end-users (the need to "choose an instance" before registering an account). Same way, I've always enjoyed what the #movim folks did in terms of #xmpp pubsub for social networking - which then again also is another "niche" even within the "open world", like, outside the #fediverse ... 😟 ).
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