Advertising, alcohol Show more
I've always thought it was odd that the "-a-Rita" line was branded Bud Light, since they're not exactly low-calorie products, and apparently the Bud folks agreed with me. They've taken the Bud Light logo off of the can, replacing it with new "Ritas" branding.
They have some "Rita" characters to go with it, too, who are a lot of fun.
Interesting to see a brand break away from its parent like that.