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#audiences

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THKingston

Why do #investors put billions into the #media & #entertainment industry? Revenues.

M&E makes revenue in 3 ways:

👉🏼 From the #production to create the content
👉🏼 From #audiences for access to it
👉🏼 From #advertisers for access to the audience

Those revenues will:

👉🏼 Exceed $3 trillion in 2025
👉🏼 Grow every year
👉🏼 Outperform #stockmarkets

Where does that money go? #opportunity is found answering that question.

Be in the Know.
mediacsuite.com/a-deal-for-adv

The Media C-Suite · A Deal for Advertising Spend Will Drive a Creator Economy RenaissanceThe US$13.25 billion Omnicom-IPG merger demonstrates a fundamental shift in power within a US$3 trillion industry that is re-shaping our world through behavioural economics.
Public
CBC Montreal

Not your grandma's Shostakovich: How classical music is attracting younger audiences
Classical music is experiencing a surge in popularity, with the under-35 crowd listening more today than in years. Still, many orchestras and classical music institutions are struggling to recover from the pandemic and falling attendance. Who's coming to save them? Cue social media.
#music #classical #audiences #younger #News #Entertainment
cbc.ca/news/entertainment/clas...

Public
h o ʍ l e t t

→ OpenAI explores advertising as it steps up revenue drive
ft.com/content/9350d075-1658-4

“Advertising has been a highly successful route for big tech companies such as Google and Meta to monetise their huge online #audiences.”

“[Ad] models come with drawbacks, including the fact they are sensitive to swings in the broader #economic cycle, and that they tend to shift a company’s focus from pleasing their users to their #advertisers.”

I can't wait.

Financial Times · OpenAI explores advertising as it steps up revenue driveBy Madhumita Murgia
#OpenAI#Advertising#tech
Public
DW Innovation

According to this @TechCrunch article, the most popular piece of mobile software among US Gen Z audiences this year is neither a messenger nor a next-gen social media client. It's Temu.

So far, there have been almost 42 million downloads, "indicating that the vast selection of affordable items is highly appealing to this particular group despite their dedication to sustainability and the ongoing debates around fast fashion."

Food for thought.

techcrunch.com/2024/11/10/thes

TechCrunch · These are the top apps Gen Z young adults downloaded this year | TechCrunchIt's clear that Gen Z has an influence on app consumption. Known as the "mobile-first generation," they make up about 40% of all mobile users worldwide. It's clear that Gen Z has an influence on app consumption. From e-commerce to photo editing tools, let’s look at the apps that they downloaded in 2024.
#apps#audiences
Public
Susan Larson ♀️🏳️‍🌈🏳️‍⚧️🌈

#HarryHamlin on how his #gay #role in 1982 still impacts #audiences despite being “#sanitized” by the #studio.

The first script for the 1982 #film ‘#MakingLove’ was much #edgier than the #script that ended up being shot and that’s what I liked about it. They kind of #whitewashed it a little bit along the way thinking that the #edginess of it would turn the #audience off.

#Women #Transgender #LGBTQ #LGBTQIA #Entertainment #Movies #Representation #Culture #WhiteWashing

queerty.com/harry-hamlin-on-ho

Queerty · Harry Hamlin on how his gay role in 1982 still impacts audiences despite being "sanitized" by the studio - QueertyBy Editors
Public
ActuaNewsFR

#TELEVISION Golden Bachelor : M6 déprogramme la finale face à un naufrage d’audience

#M6 annonce la déprogrammation de la #finale de son émission #GoldenBachelor suite à des #audiences #catastrophiques. Après trois soirées marquées par une chute continue du nombre de #téléspectateurs, le #programme sera remplacé par une #émission #inédite d’#Arnaques de #JulienCourbet. La #finale sera finalement diffusée en seconde partie de soirée. Toutes les infos sur…

actuanews.fr/2024/09/30/golden

ActuaNews.fr · Golden Bachelor : M6 déprogramme la finale face à un naufrage d’audienceM6 a décidé de déprogrammer la finale de l’émission Golden Bachelor en raison d’audiences décevantes, remplaçant le programme par une émission d’Arnaques de Julien Courbet. Malgré…
Public
Miguel Afonso Caetano

#AI #LLMs #Media #Journalism #GenerativeAI #News #BBC #Automation #Audiences: "The appearance of large language models (LLMs) and other forms of generative AI portend a new era of disruption and innovation for the news industry, this time focused on the production and consumption of news rather than on its distribution. Large news organizations, however, may be surprisingly well-prepared for at least some of this disruption because of earlier innovation work on automating workflows for personalized content and formats using structured techniques. This article reviews this work and uses examples from the British Broadcasting Corporation (BBC) and other large news providers to show how LLMs have recently been successfully applied to addressing significant barriers to the deployment of structured approaches in production, and how innovation using structured techniques has more generally framed significant editorial and product challenges that might now be more readily addressed using generative AI. Using the BBC's next-generation authoring and publishing stack as an example, the article also discusses how earlier innovation work has influenced the design of flexible infrastructure that can accommodate uncertainty in audience behavior and editorial workflows – capabilities that are likely to be well suited to the fast-approaching AI-mediated news ecosystem." onlinelibrary.wiley.com/doi/10

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