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Ecosia is a search engine that plants trees, and then kills those trees by having an "AI" chatbot that is just ChatGPT in a trenchcoat.

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Alexandre Klein

@elduvelle @thomholwerda what is disappointing? That a greenwashing company is doing greenwashing?

@TheyCallMeHacked
I'm not sure how using "genAI" would be greenwashing? Everyone hopefully knows by now that it is using tons of water and electricity to produce inaccurate answers. Greenwashing is supposed to at least have the appearance of "green"..
Also, I did not personally consider Ecosia to be a greenwashing company, but I haven't looked into them that much - any source on that?

@thomholwerda

@elduvelle @thomholwerda I mean that they greenwash genAI, sorry if that wasn't clear.

And regarding Ecosia as a greenwashing company:
- They are a techno-solutionist company, so sort of by definition, that already makes them greenwashing
- Their revenue is almost entirely from microsoft ads. Need I say more on that point?
- There are countless studies on the ineffectiveness and even harm done by carbon offset initiatives

I'm not at my computer, so more detailed will have to wait

@elduvelle

You can check their Youtube channel, there are hundreds of videos of their green projects, interview with farmers etc. It's very interesting.