Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Propaganda becomes vicious and reprehensive only when its authors consciously and deliberately disseminate what they know to be lies, or when they aim at effects which they know to be prejudicial to the common good. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The mechanism by which ideas are disseminated on a large scale is propaganda, in the broad sense of an organized effort to spread a particular belief or doctrine. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

We have voluntarily agreed to let an invisible government sift the data and high-spot the outstanding issue so that our field of choice shall be narrowed to practical proportions. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

This invisible, intertwining structure of groupings and associations is the mechanism by which democracy has organized its group mind and simplified its mass thinking. To deplore the existence of such a mechanism is to ask for a society such as never was and never will be. To admit that it exists, but expect that it shall not be used, is unreasonable. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

In theory, every citizen makes up his mind on public questions and matters of private conduct. In practice, if all men had to study for themselves the abstruse economic, political, and ethical data involved in every question, they would find it impossible to come to a conclusion without anything. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

For the sake of simplicity and practicality, that party machines should narrow down the field of choice to two candidates, or at most three or four. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

By 1928, the word's troubling connotations had not faded: on the contrary. Throughout the decade there had been a gradual, disorienting revelation of just how systematically, and how ingeniously, the Allied governments had fooled the peoples of two great democracies, Great Britain and, in particular, the USA. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Social progress is simply the progressive education and enlightenment of the public mind in regard to its immediate and distant social problems. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Public opinion was made or changed formerly by tribal chiefs, by kings, by religious leaders. Today the privilege of attempting to sway public opinion is everyone's. It is one of the manifestations of democracy that any one may try to convince others and to assume leadership on behalf of his own thesis. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by inertia. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The whole basis of successful propaganda is to have an objective and then to endeavor to arrive at it through an exact knowledge of the public and modifying circumstances to manipulate and sway that public. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

If a politician is a real leader he will be able, by the skillful use of propaganda, to lead the people, instead of following the people by means of the clumsy instrument of trial and error. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

But even supposing that a certain propaganda is untrue or dishonest, we cannot on that account reject the methods of propaganda as such. For propaganda in some form will always be used where leaders need to appeal to their constituencies. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

It will be objected, of course, that propaganda will tend to defeat itself as its mechanism becomes obvious to the public. My opinion is that it will not. The only propaganda which will ever tend to weaken itself as the world becomes more sophisticated and intelligent, is propaganda that is untrue or unsocial. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda